How Brands & Gen Z Connected
Gen Z is a generation that tends to value authenticity, transparency, and individuality. They have grown up in a world where they are constantly exposed…
How Important is Education Branding?
How Important is Education Branding? Take a moment and visualize the college or university you attended with their Education Branding. What three adjectives or emotions…
Struggles Every Inside Sales and How to Overcome Them
Introduction Overcome Team – Over the past decade, inside sales have surged to outperform conventional sales. Businesses have to adjust strategies to meet new challenges.…
Why Does Professional Design Cost So Much?
Introduction Logos are one of the most perilous aspects of a successful business venture. We can quickly notice that every famous brand must have a…
Which Brands Have Nailed Their Brand Strategy and Risen To The Top?
Introduction Just because you have a brand strategy does mean you will win the race. Brand strategy is the only good step; implementing it is…
Cheap Logo Design vs. Expensive Logo Design
Introduction Logos are identifiers, and they help brands stand out by creating a visual identity. They support the development of a recognizable form of character.…
The Impact of Sales Promotion and Product Branding on Company Performance
Introduction Product Branding – Profitable sales are core to any business’s survival; there is no growth without sales. Moving back to ancient times, even in…
Why is Brand Awareness Important?
Introduction Brand Development – Do you exist? A brand has a yes to answer this question; more likely, and it will generate sales leads. Brand…
Brands Are Built over Years and should be Managed Strategically
Introduction Brands Built – Brands are developed over decades of efforts and service delivery, and it takes a single decision to wipe them out of…
5 Indicators to Upgrade Your Brand Identity
Introduction Change is inevitable, and so is the case with top brands. Once a brand, always a brand strategy does not work in today’s dynamic…