Design decisions directly impact SEO. You can create the most beautiful site in the world, but if search engines can’t understand it, nobody will find it.
Page Speed Optimization
Google uses page speed as a ranking factor. Optimize:
– Image sizes and formats (WebP)
– Code minification
– Lazy loading
– Efficient animations
Mobile-First Indexing
Google primarily uses mobile versions for indexing. Your mobile experience must be flawless.
Content Hierarchy
Use proper heading structure (H1, H2, H3) to help search engines understand content organization.
Image Optimization
Every image needs:
– Descriptive file names
– Alt text with relevant keywords
– Appropriate dimensions
– Modern formats
Internal Linking
Help search engines discover content through smart internal links. Related posts, breadcrumbs, and contextual links all help.
Core Web Vitals
Focus on:
– Largest Contentful Paint (LCP)
– First Input Delay (FID)
– Cumulative Layout Shift (CLS)
Structured Data
Add schema markup to help search engines understand your content type — articles, products, reviews, etc.