Project Case Study: *Scape Annual Report Design

*SCAPE is a key stakeholder in youth development in Singapore. As a non-profit organization, *SCAPE has helped countless young talents find the right platforms to express themselves and reach their full potential. Their Annual Report has become a time capsule for all the amazing programs they have ever made before.

*SCAPE is also an integrated talent and resource hub that provides programs, communities, and facilities for young people to explore their passions. Whether in music, dance, media, entrepreneurship, or esports, SCAPE is committed to motivating and empowering youths to realize their potential.

In 2024, Alivea had the opportunity to be part of this journey by designing SCAPE’s Annual Report and capturing their impact, vision, and the vibrant energy of the youth they support.

Scope of the Project

For their 2024 Annual Report, *SCAPE wanted more than just a corporate document. They wanted a visual and narrative experience that truly reflects their mission and they want it to look like magazine. The theme was “Passion, Unleashed”, symbolizing the limitless creativity and ambition of the youths they support. Alivea was entrusted with translating this theme into an engaging, dynamic, and visually compelling report. Beside design, we also assist *Scape with copywriting and photography services within this project.

Challenges and How we resolved it

One of the biggest challenges was ensuring that the report didn’t feel like a traditional, text-heavy corporate document. Instead, *SCAPE wanted something bold, energetic, and youth-centric while still maintaining professionalism and clarity. We had to strike a balance between creativity and structure, making sure that the design was both engaging and easy to navigate. In navigating this we incorporated these aspects:

• • Vibrant, expressive visuals – A mix of bold colors and dynamic layouts to capture the creative energy of *SCAPE’s initiatives.

• • Engaging photography – Showcasing real moments of passion from member of executive working behind all of the projects.

• • Story-driven copywriting – Crafting narratives that celebrate the impact of *SCAPE’s programs while keeping the content youthful and inspiring.
  • A modern, interactive format – Combining sleek design with a structured flow to keep the audience engaged from start to finish. 

From conceptualization to photography, copywriting, and final design, every element was carefully crafted to reflect *SCAPE’s voice and mission. The result? A report that doesn’t just inform but inspires. Check out our other project here.