UX design

brand strategy

What is UX design?

“UX” stands for “user experience.” A user’s experience of the app is determined by how they interact with it. Is the experience smooth and intuitive or clunky and confusing? Does navigating the app feel logical or does it feel arbitrary? Does interacting with the app give people the sense that they’re efficiently accomplishing the tasks they set out to achieve or does it feel like a struggle? User experience is determined by how easy or difficult it is to interact with the user interface elements that the UI designers have created.

So UX designers are also concerned with an application’s user interface, and this is why people get confused about the difference between the two. But whereas UI designers are tasked with deciding how the user interface will look, UX designers are in charge of determining how the user interface operates.

Through the use of human centered design and empathy for the users, User Experience Design helps you create enjoyable, intuitive and meaningful interactions for your products or services.

They determine the structure of the interface and the functionality. How it’s organized and how all the parts relate to one another. In short, they design how the interface works. If it works well and feels seamless, the user will have a good experience. But if navigation is complicated or unintuitive, then a lousy user experience is likely.

Book a no-obligation consultation with us now and get a free UX Audit for your website!

Relevant Project