82% of consumers feel more positive about a brand after reading customized content.
61% of people are more likely to buy from companies that deliver unique content.
94% of customers are likely to show loyalty to a brand that offers complete transparency.
73% of people prefer brands that personalize the shopping experience.
64% of women and 68% of men have felt an emotional connection with a brand.
Consistently presented brands are 3.5 times more likely to enjoy excellent brand visibility than those with an inconsistent brand presentation.
86% of consumers prefer an authentic and honest brand personality on social networks.
Over 90% of people would consider leaving their job if offered a position in a company with an outstanding corporate reputation.
77% of marketers feel branding is a crucial factor in future growth.