In the consumer society we live in, people are constantly bombarded with different products and services – from the moment they get up until they go to sleep, across different devices, and in real life. A young company emerging in such a tough market can find it difficult to establish itself.
And that’s where branding comes in. The primary purpose of branding is helping businesses stand out from the competition. Branding your company means sharing your brand values with customers and creating trusting relationships with them.
Your brand is an expensive asset that should include the most business critical visual assets and information, such as where to ﬁnd logos, how to use them, approved color palettes, typography styles, and other visual attributes.