The Power of STP in Business


In this competitive era, the STP marketing model (Segmentation, Targeting, Positioning) is one of the critical strategic approaches in modern marketing. It is one of the most commonly applied marketing models in practice, with marketing leaders crediting it for efficiency. STP Marketing makes the process of marketing easy. It is easy to understand and apply in business. 

Main Objective

The main objective of STP is to attract the customer and not only to attract the leads or potential customers. It also to get the right customer for your product. STP focuses on commercial effectiveness, selecting the most valuable segments for a business. It also developing a marketing mix and product positioning strategy for each client. As markets continue to grow, so do opportunities for segmentation, targeting, and positioning. So whether you’re a new player in the market, it can optimize every chance you get to reach and engage customers.

Benefit of STP

The STP helps us create marketing communications plans since it prioritizes propositions and then develops and delivers personalized and relevant messages to engage with different audiences. The three-step funnel consists of market segmentation, market targeting, and product positioning. Within your research-based market segmentation phase, it can identify a basis for the segmentation of your target customers. It also helps determine important characteristics to differentiate each market segment.

After creating the segmentation, the next step will be creating your targeting and positioning strategy, you must evaluate the potential and commercial attractiveness of each segment. After that, you can develop detailed product positioning for each selected segment, including a tailored marketing mix based on your knowledge of that market segment STP marketing is relevant to digital marketing too at a more tactical communications level. 

As one of the experienced creative agencies, Alivea always helps clients to create marketing strategies that suit client needs. We try our best to fulfill all aspects of STP in these marketing strategies. With that, it can be maximized and get potential leads.

Source: The segmentation, targeting, positioning (STP) marketing model

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