How Brands & Gen Z Connected
Gen Z is a generation that tends to value authenticity, transparency, and individuality. They have grown up in a world where they are constantly exposed…
How Important is Education Branding?
How Important is Education Branding? Take a moment and visualize the college or university you attended with their Education Branding. What three adjectives or emotions…
Why is Brand Awareness Important?
Introduction Brand Development – Do you exist? A brand has a yes to answer this question; more likely, and it will generate sales leads. Brand…
Brands Are Built over Years and should be Managed Strategically
Introduction Brands Built – Brands are developed over decades of efforts and service delivery, and it takes a single decision to wipe them out of…