Seriously Keto


Seriously Keto


Food and Beverage


Brand Identity



Brief Description

Seriously Keto is the first wholly ketogenic bakery in Singapore, which sells sugar-free, low-carb, gluten-free, diabetic-friendly, keto baked goods and spreads. The bakery has a selection of 8 flavours of cakes and cupcakes, ketobuns, and an extensive range of condiments and spreads like jam, kaya, sambal and more. All items are made lovingly with high quality, curated ingredients and no preservatives.

What started as a small home bakery business in Jakarta has since expanded overseas to Singapore, where the founder can share her love for guilt-free desserts with health-conscious customers and those with dietary restrictions from illnesses such as diabetes and cancer. Seriously Keto has been on a mission to offer healthy baked goods for customers who want to take control of their diets without sacrificing taste and found popularity with many fans.

For starters, we first identified Seriously Keto’s brand values of Trust, Positivity and Quality, and based our design decisions on those values. For the project itself, we created a seamless brand identity from their own brand bible, logo and fonts, namecards, packaging, stationery, marketing collaterals and even brand merchandise like tote bags, aprons and T-shirts.

For the brand’s signature colour, we chose an uplifting Seriously Yellow to depict the brand’s positivity and friendliness to its customers. Similarly, we created a casual handwritten logo to represent the identity of being laidback and approachable. The main font Big Caslon was selected for being a modernised serif font, standing for trustworthiness and harmony, along with simple, colourful illustrations of the food and cafe lifestyle of the bakery. These custom illustrations were laid out as patterns that could be used for paper bags, packaging, stickers and marketing collaterals for the business.

Finally, we paired this new brand identity with soft, minimalist product photography to capture and showcase the bakery’s main stars — its baked goods.

While Seriously Keto is serious about the way they make their healthy baked goods, what we found out is that this doesn’t have to be conveyed in an uptight manner. The brand identity is much more relaxed, casual and inviting one. Overall, the company wants to encourage more positivity towards its customers who are more open to living a conscious lifestyle with keto friendly, guilt-free desserts and this new brand identity can do just that for them.