Festive Packaging Design

Creative and innovative festive packaging is a great way to get your brand noticed during the special season! Inviting customers to interact with the spectacular packaging designs allows your product to stand out on shelves with more customers looking to shop in stores.

Festive Packaging Design Ideas To Drive Up Sales

We know that a product’s packaging can influence the consumer’s purchase decision, even if we are talking about the Christmas period. A special festive packaging can attract consumers’ attention and evoke the magical atmosphere that reigns in these weeks. It turns out to be a straightforward tool, but at the same time very effective for increasing sales and making your product stand out among the many personalised boxes of other brands.

More and more companies have begun to seize this opportunity to establish a bond with their customers, using this type of marketing for festive season. Precisely for this reason, it is essential to keep up with your competitors; however, you need to know how to act to make the most of this period.

There are several advantages to creating personalized festive packaging; in fact, it helps to renew your brand’s image and represent an opportunity to surprise your customers positively.

Why do you need to add a festive touch to your packaging design?

You have a ton of holiday marketing campaigns lined up, both offline and online. Your holiday special discounts are ready to go and the store/website is all decked up in the festive vibe.

When you do something special, the word spreads. People who are not part of your target audience group too start speaking of your new creative idea. And that eventually translates to a heightened brand awareness. In addition, when the whole world is celebrating the holiday season, anything along those lines gets attention.

So, a festive packaging design can easily turn into a very shareable or even viral post on the Internet. Take Starbucks for example. When they launched their signature Christmas cups, even people who never set foot in the coffee shop wanted one for themselves or at least checked it out. Now it is a staple that Starbucks has holiday cups every year.

Limited Edition Design

Another of the festive packaging design that we wanted to remind you is the Limited Editions. Suppose you decide to produce personalised, unique and quality festive packaging. In that case, you can also think about focusing on the exclusivity of the offer and offering it in a limited edition, making it available only for this season or year only, for example.

The advantage of exclusivity will make consumers grow the irrepressible desire to purchase that limited edition packaging. It’s a product they perceive as rare, collectable, and unrepeatable, so with more excellent value. The hypothetical loss of this advantage creates confusion in the choice of purchase and pushes customers to an urgency that goes beyond the actual need.

In short, a move designed not only to build customer loyalty but also – and above all – to increase sales in this particular holiday period.

Christmas Packaging

The simple fact of creating customized packages for the Christmas period adds value to the products and your brand. There are several advantages to creating personalized Christmas packaging; in fact, it helps to renew your brand’s image and represent an opportunity to surprise your customers positively.

Furthermore, it might seem trivial, but since the logo placed on the package will be continuously in the sight of many people, the Christmas packaging will allow you to make your brand known to a broad audience with minimal effort.

Lunar New Year Packaging

As a traditional festival lasting for thousands of years, Chinese New Year (CNY) has always been quite an important occasion for all brands. As a well established brand, the challenge is how to maintain the brand’s well established international, premium, classic brand image, while at the same time, to fit well with CNY culture?

All of above thoughts put together, we can help create a design that well resonated with Chinese consumers in CNY season. It helped not only the brand to attract more attention, but also brought to life the CNY traditions to younger consumers. The brand recognition was well embraced by them, too.

Valentine's Day Packaging

The variety of Valentine’s Day packaging designs this year is certain to warm the hearts of packaging engineers and those who love them.

The day of love is approaching, and for retail brands it’s a chance to increase their sales with special packaging designs. Valentine’s day is still ranked as the fourth largest spending holiday. Brands should pay some extra attention to their products and packaging designs before this day arrives.

Create Outstanding Festive Packaging Designs with Alivea

Festive packaging is complicated and you need it to vary as per the printing medium, design of the box, and your brand’s visual identity too. It is important to understand that it takes a skilled team to deliver your vision onto paper.

And getting your festive packaging design done right takes a lot of iterations and experimentation. That is why our clients are happy that they have our unlimited graphic design service.

With unlimited design requests and a horde of design services included in a single subscription, holiday marketing becomes a breeze. Connect with us for the free consultation today to experience the benefits for your brand!