Frequently Asked Questions (FAQ)

Many of your questions will likely be answered by this resource.

Specialisation – Experience – Reputation – Timeframe – Physical Media – Licensing

Project requirements – Functionality – Cost ratio – Quality of product – Capability of Process – Material Requirements – Work methods – Effect on Existing Designs- Strategies & Components

An effective brief gives our designers everything they need to know to exceed your expectations. To help, here is what a good design brief includes: Your brand & business – Target audience – Values to communicate with your design – Stylistic preferences – Colors – Example images – Competitor information

You can pay for the project using: TransferTo or Bank Transfer. The currency you’ll be charged will depend on which location you use to make the payment.

There is an initial inquiry, followed by the project qualifying questionnaire which is a few short questions to gather pertinent information, get a sense of your objectives, gauge your level of commitment to a project and to see if we may be a good fit moving forward. Upon assessment of the information provided, it will determine whether we will move forward with a consultation.

If we determine that we are a good fit, then an estimate of the services to be provided for the project is put forth. Upon agreement of the estimate, a contract is drawn up outlining the scope of work, project details and timeline. With your signature along with a 70% payment upfront which needs to be presented at that time and needs to clear depending on payment form, then project will then commence.

*Please note all work is executed on a per project basis by contract – not hourly.

The design process can vary depending on the type of project. Generally speaking, once all the pertinent info has been gathered, contract signed and 70% payment received, approximately 2 to 3 initial rough concepts are created based on the style and parameters of the project estimate. Once the design concept is chosen by the client and further developed by the designer, we will refined the chosen work, project proofs are presented to review and or submit changes. All project proofs are provided for proofing purposes only.

3 – 4 rounds of design changes* are included / build into the initial project estimate. If more changes are requested beyond the inclusive rounds, then surcharges will apply. The additional fees will vary depending on the extent of changes requested. The fees will be on top of the original project estimate, need to be approved by the client and billed accordingly.

*Please understand that unlimited changes are NOT OFFERED as they are not time or cost effective and ultimately cause more confusion than clarity.

Time frames can vary depending on which projects are currently in the queue as well as the scope and or complexity of a new project. Once the payment has cleared, the design drafts begin. Since the initial concepting process is the most labor intensive, the turnaround time can vary and can take up to one-two weeks to show the first design concepts.

Project pricing can vary greatly and is determined at the time of estimate. All projects are executed on a contract basis. A contract & agreements helps to align the work relationship right from the start and helps define the scope and payment terms. There is a 70% payment up-front to begin a project. It MUST be obtained at the time of signing of the contract and before any work will commence. This secures a space in the queue as well as reflecting your commitment to the project with the final 30% payment or balance due is required in order for the completion or deliverable of works. *Please note: Print design projects such as brochures, business cards, etc DO NOT include actual printing costs.

Rush charges can vary depending on the urgency of the project but average from 50%up to 200%. Under a 3 day turnaround starts at a 50% rush charge and goes up from there. Needing to bump someone else’s project or burning the midnight oil for your project deadline means you have to pay more extras. One needs to understand the difference between a “Nice to have” or an “Urgent” – Mission critical project. 


Cancellation or Kill Fees may apply if a job gets cancelled midway through production and it is appropriate to compensate the work we have completed thus far. This is generally referred to as a “Kill Fee”, and commonly is paid in a percentage of either 50% if the pre-production work has been done, or 100% if the project is in production or completed.

It is imperative that clients provide all of the necessary content in a timely manner and it is their responsibility to review and understand the terms of a project contract. During project development, the lines of communication are kept open and accessible with consistent updates during normal business hours (08:00 AM – 6:30 PM SGT) – which is done predominantly via email / whatsapp.

Alivea Pte Ltd retains personal rights to use the completed project and preliminary designs for the purpose of marketing and addition to our portfolio. We retains ownership of all original native or raw layered project source files. Clients will receive final projects in the format specified in the contract – which may be a .jpeg / .png / .pdf / other.

Clients span diverse industries with particular attention on serving socially and environmentally engaged companies who want to make the world a better place with their products or services.

Alivea Pte Ltd does not work on a “speculative basis” or “trial work” which means “free work to see if you like it”. It fully devalues the entire design community which in turn has negative impacts on the client as well.