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Logo Design

Healthy Brand Design and Packaging for Kombucha Brands

Healthy Brand Design and Packaging for Kombucha Brands

Healthy Brands (specifically probiotic drink such as Kombucha) have seen a significant rise in demand since the 2020 era, with the pandemic pushing homebrewers and entrepreneurs to innovate more creatively with their products. This growing demand also pushes businesses to stay competitive by establishing a strong healthy brand design that resonates with consumers. The wellness […]

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Professional Design Cost: 5 Reasons It Is Worth It

Professional Design Cost: 5 Reasons It Is Worth It

When a business owner opens a proposal from a reputable creative agency, the first reaction is often sticker shock. They look at the bottom line and ask a very reasonable question: “Why is the professional design cost so much higher than the $50 option I saw on a freelance marketplace?” It is a valid concern. […]

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Beyond the Icon: Understanding the Complexity of Strategic Brand Identity

Beyond the Icon: Understanding the Complexity of Strategic Brand Identity

Is Your Logo a Sticker or a System? A logo is often the first interaction a customer has with your business, but not all logos are created equal. In the design world, there is a massive difference between a “visual identifier” and a strategic brand identity. Many business owners mistakenly view a logo as a […]

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