What is Brand Message?

Brand message is the value proposition of your brand which you convey to the target audience through your brand personality to set your brand positioning. It is what resonates with the needs, wants, or luxuries of your target audience. It is the reason people choose your brand.

In simple terms: it is the message that communicated to your target audience through your products and your verbal and non-verbal communication messages that describe what you do and how you’re different from others. 

(To understand the true meaning of it, we suggest you read more about brand personality and brand positioning before moving ahead.)

Taglines are usually crafted to give voice to the brand message but the brand message isn’t limited to taglines.

Your tagline holds no value if your products aren’t delivering the promise. It’s just a 4-5 word sentence which people use to recognize you.

People prefer diamond rings because ‘A Diamond Is Forever’

They choose Walmart because it helps them to ‘Save Money. Live Better’

Subway is known for delivering ‘Fresh food’.

Coca-Cola is known for being a part of good experiences. Hence, ‘Open Happiness’.

Remember that it is the verbal communication of the brand promise. It is drafted considering the internal perspective, the customer’s perspective and the competitors’ promise, and positions the brand in a spot different from all others.