Brand Message

What is Brand Message?

Brand message is the value proposition of your brand which you convey to the target audience through your brand personality to set your brand positioning. It is what resonates with the needs, wants, of your target audience based on the tone of voice, language, and core message, companies can define a specific way to convey their ideas to the public.

Through brand messaging, it’s possible to transmit values, inspire, and generate the desire to buy. We will talk more about this concept in this content. To detail the subject, we will cover the following topics:

Slogans are a Good Example

A slogan is a catchy phrase that is repeated over and over again in advertising pieces and campaigns. Every brand has one.

That resource is part of a brand messaging strategy, and its role is, directly and succinctly, to generate an immediate idea about what the brand can offer to the public.

The brand’s personality, its market, and its line of communication shape the slogan. Some other famous slogans are:

Nike – Just do it.
AT&T – Your world delivered. Connecting you to your world, everywhere you live and work.
Tylenol – Feel better, Tylenol.
Red Bull – Red Bull gives you wiiings.

How to create a successful brand messaging framework?

Defining the brand message is a process that demands in-house, audience, and market analysis. Many factors impact the way companies position themselves and determine their form of communication. Taking care of all these points ensures a more precise strategy.

Below, you will read about all the necessary phases for your brand messaging framework!

Identify Your Audiences
Look for The References
Observe Market Trends
Have a Value Proposition
Define Terms That Will be Used
Define Your Brand's Tone of Voice
Establish Communication Guidelines

The Best Examples of Brand Messaging

Some brands have been showing how it is done in a didactic and high-quality way. They are great sources of inspiration for your company to implement qualified brand messaging. You may want to think about the value proposition and the delivery of precise communication. (eg. Dove, Apple, Redbull, Volkswagen, L’Oreal, GoPro, etc.)

Brand messaging is critical for businesses to keep their names relevant and increase their recognition in highly competitive markets.

Positioning brands and creating solid ideas about them is quite a challenge. Therefore, you need to have good planning to get the results you want. Let’s plan your strategy with us!

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