Brand Guidelines
What are brand guidelines? And what should they include? Here are the essential elements to consider when creating brand guidelines. Let’s discover more!
What are Brand Guidelines?
Firstly, documenting your brand guidelines protects your brand from misinterpretation, misunderstanding, and inconsistency. Likewise, the exercise of creating brand guidelines helps clarify details that have been up for debate or get rid of outdated ideas that no longer apply.
Once established, brand guidelines should be treated as a living, breathing part of your business. Most importantly, as your company inevitably changes and grows to meet new demands, build new products, and reach more customers, your brand guidelines should adapt as well.
How to Create Brand Guidelines
Brand essence defines the key characteristics of your brand and embraces the mission, vision, values, and purpose of your company. Therefore, it defines who you are, what you stand for, and how your audience feels when interacting with your brand. After that, your brand essence guides more concrete elements like visual, written, and verbal style, and it gives your teams something tangible to refer to during every project.
Rules guide the use of brand elements and should be established for things such as:
- Logo Usage
- Typography
- Icons
- Colors
- Grids and White Space
However, these concrete standards keep everyone aligned when creating any visual and written communication and provide the clarity needed to work quickly and confidently.
Once you’ve developed your brand guidelines, they need to be communicated to your team. In addition, plan an official launch so everyone is aware of what’s changing and why. Certainly make it exciting to gain buy-in and adoption. After that, create and promote regular training, and make your guidelines available in an easy-to-access location. Therefore, this creates a united internal front that helps keep your brand approachable and top of mind.
To sum up, your brand is a living, breathing part of your business, and so are your guidelines. Similarly, as your business grows and changes, your guidelines need to evolve as well. However, to change and implement them consistently, you’ll have to hire and develop a team of marketers who are hungry to grow with your brand. For instance, start by taking a strategic approach to assembling your team and choose a competency framework to help them build the right skills for the future.
Protect your Brand with Brand Guidelines
Moreover, Alivea provides a design documentation and organization strategy for your assets — like graphics, photos, videos, and documents — to live. In other words, we ensures that everyone is able to find and use the most recent and on-brand assets, making it easier to manage your brand.
Is providing a consistent and seamless customer experience a top priority for your business?
To clarify, start by developing clear guide that give your teams the direction they need to build trust and loyalty with your audience at every touchpoint. In conclusion, with a defined plan and a good system to help manage it, similarly you can develop strong guidelines that will bring clarity to your work, and evolve with the success of your organization. So, developing a brand guidelines requires you to do some restructuring. But, it will be well worth your time!
To learn more about our Brand Guidelines design solution, let’s get in touch with our advisor team for a personalized demo!
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