Professional Design Cost: 5 Reasons It Is Worth It
When a business owner opens a proposal from a reputable creative agency, the first reaction is often sticker shock. They look at the bottom line…
5 Successful Brand Strategy Principles from Global Leaders
Brand Strategy Principles: Beyond the Checklist It’s common for businesses to create a brand strategy and assume the hard work is done. But success isn’t…
Beyond the Icon: Understanding the Complexity of Strategic Brand Identity
Is Your Logo a Sticker or a System? A logo is often the first interaction a customer has with your business, but not all logos…
The Impact of Sales Promotion and Product Branding on Company Performance
Introduction Product Branding – Profitable sales are core to any business’s survival; there is no growth without sales. Moving back to ancient times, even in…
Why is Brand Awareness Important?
Brand Awareness: The Foundation of Commercial Success In a globalized marketplace, understanding the importance of brand awareness is the defining factor between a thriving business…
Strategic Brand Management: 5 Keys to Growth & Sustain It
The Danger of Quarter-by-Quarter Thinking There is an old axiom in business: “Brands are built over decades, but lost in moments.” A brand is not…
5 Indicators to Upgrade Your Brand Identity
Introduction Change is inevitable, and so is the case with top brands. Once a brand, always a brand strategy does not work in today’s dynamic…
How big is The Impact of Your Company’s Brand Essence?
Introduction Company’s Brand – Brand essence, also known as a brand mantra, brand promise, or rallying cry, depicts a brand’s soul in a single thought.…
Famous Tech Companies Logo Evolution
Logos are to companies' identity as a name to a person. They form a point of identification for a brand. Logos are used as a