This pandemic has indeed made us quite dumbfounded, a danger from a health perspective to the point that it has paralyzed various business sectors. Lots of employees were laid off and many businesses went bankrupt or even switched sides.
However, the effects of a pandemic are not always bad. On the other hand, we must be able to see the bright side in every problem.
Today and into the future, companies that thrive are the ones that have strong business foundations and strategies, adopt technology and innovative processes and grow their overseas presence.
The Enterprise Development Grant (EDG) administered by Enterprise Singapore helps Singapore companies grow and transform. This grant supports projects that help you upgrade your business capabilities, innovate and venture overseas.
As announced at Supplementary Budget 2020, the maximum support level will be raised to 80% from 1 April 2020 to 30 September 2021.
To qualify for the EDG, you need to:
– Be registered and operating in Singapore
– Have a minimum of 30% local shareholding
– Be in financially viable position
Applications will be assessed by Enterprise Singapore based on project scope, project outcomes and competency of service provider, etc.
Therefore, it is very helpful for business owners in Singapore to develop their business. As an agency, we also participate in this program by offering various types of services such as branding, journey mapping and packaging design.
Singapore-based companies can take advantage of EDG to transform your branding.
Building a new brand to better communicate your offering or service is important in differentiating your business from competitors. Therefore, considering how important branding is now, this is one good thing to take advantage of.
Everyday the customers are embarking on a journey with the brand. The best way to learn about the customers and their perception of the brand is to understand and empathies with their perspectives, actions, and point of view.
User journey mapping is vital, customer-centric methodology that allows you to look through your customer’s eyes. This will help you identify areas of improvement in your customer, products and employee experience.
In the business world, packaging design is certainly an important step to increase selling value. The function of packaging is not only to attract buyers with its color and shape, but packaging is also important to prevent various kinds of product damage that may occur when the product is distributed to consumers. Packaging with an attractive design can attract a lot of buyer interest
Hopefully this program can help a lot of businesses in Singapore, especially for businesses that need rebranding, branding, design and others.
March 2021 – by Savannah Hendrata