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How Brands & Gen Z Connected
Gen Z is a generation that tends to value authenticity, transparency, and individuality. They have grown up in a world where they are constantly exposed

How Important is Education Branding?
How Important is Education Branding? Take a moment and visualize the college or university you attended with their Education Branding. What three adjectives or emotions

Struggles Every Inside Sales and How to Overcome Them
Introduction Overcome Team – Over the past decade, inside sales have surged to outperform conventional sales. Businesses have to adjust strategies to meet new challenges.

Why Does Professional Design Cost So Much?
Introduction Logos are one of the most perilous aspects of a successful business venture. We can quickly notice that every famous brand must have a

Which Brands Have Nailed Their Brand Strategy and Risen To The Top?
Introduction Just because you have a brand strategy does mean you will win the race. Brand strategy is the only good step; implementing it is

Cheap Logo Design vs. Expensive Logo Design
Introduction Logos are identifiers, and they help brands stand out by creating a visual identity. They support the development of a recognizable form of character.
