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The Power of STP in Business

Overview

In this competitive era, the STP marketing model (Segmentation, Targeting, Positioning) is one of the critical strategic approaches in modern marketing. It is one of the most commonly applied marketing models in practice, with marketing leaders crediting it for efficiency. STP Marketing makes the process of marketing easy. It is easy to understand and apply in business. 

Main Objective

The main objective of STP is to attract the customer and not only to attract the leads or potential customers. It also to get the right customer for your product. STP focuses on commercial effectiveness, selecting the most valuable segments for a business. It also developing a marketing mix and product positioning strategy for each client. As markets continue to grow, so do opportunities for segmentation, targeting, and positioning. So whether you’re a new player in the market, it can optimize every chance you get to reach and engage customers.

Benefit of STP

The STP helps us create marketing communications plans since it prioritizes propositions and then develops and delivers personalized and relevant messages to engage with different audiences. The three-step funnel consists of market segmentation, market targeting, and product positioning. Within your research-based market segmentation phase, it can identify a basis for the segmentation of your target customers. It also helps determine important characteristics to differentiate each market segment.

After creating the segmentation, the next step will be creating your targeting and positioning strategy, you must evaluate the potential and commercial attractiveness of each segment. After that, you can develop detailed product positioning for each selected segment, including a tailored marketing mix based on your knowledge of that market segment STP marketing is relevant to digital marketing too at a more tactical communications level. 

As one of the experienced creative agencies, Alivea always helps clients to create marketing strategies that suit client needs. We try our best to fulfill all aspects of STP in these marketing strategies. With that, it can be maximized and get potential leads.

Source: The segmentation, targeting, positioning (STP) marketing model

Read more: Get to Know More About Creative Agency

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The True Behind K-POP Marketing Strategy

Blog | Category: Marketing Development

The True Behind K-POP Marketing Strategy

Hey, are you a K-POP fan? Who is your bias in K-POP? Do you want to know a little secret about K-POP?

Even though you are not a fan or even a hater, you must have heard it. K-POP songs also now like to be played in public places such as restaurants, cafes, supermarkets, and other public places.

The K-POP industry has succeeded in presenting thousands of songs from groups, bands, soloists. Some of them are still active and well known today with millions of fans. K-POP industry success contributes income to companies up to ten million dollars. One of these companies is HYBE (Big Hit Entertainment) which houses the very famous KPOP boy band BTS. HYBE can earn 15.8 billion KRW ($14 million) for the first quarter of 2021 ( Korea Portal )

Many people have mistaken that the success of the K-POP industry is only because of the luck of the Korean Wave. However, K-POP actually would fail if these K-POP companies don’t succeed in implementing unique marketing strategies. With this strategy, they can make K-POP famous around the world as it is today.

Curious about how we can apply the KPOP industry marketing strategy to our businesses? Let’s find out!

 

Social media marketing is the key

Social media has a huge role as one of the keys to the marketing success of the K-POP industry itself. The content marketing for K-POP started in 2003 in social media. For example, Myspace was a very popular social media back then. Seeing the great potential of social media content marketing, they tried to design their social media strategy effectively. They tried to build an online fandom to maintain strong engagement.

To implement this strategy, the company will create a social media page for their talents. This page contains videos of their time at home, backstage preparation for concerts, dance and singing practice sessions, and their routines as performers. They post trailers and teasers of their upcoming album, single, or show. These things will make them more relatable and provide hints and hints about their new activities to make fans excited.

You can use this strategy starts with creating social media pages for your business. For example, The first content that you post talks about your company and products. Above all, you can tell them from your daily routines in the office or how to produce the product until launch. In addition, you can create some testimonial content. This content can be obtained by chatting or interviewing some of your loyal clients or customers. After that, You can ask them to share the benefits they get from using your services or products to increase your brand value.

 

 

Building the Brand Identity

Previously, we explained the importance of building a brand in The Importance of Branding and Branding Agency in Today’s Society In this paragraph, we will talk about brand identity. The KPOP industry is genius in uniquely building its brand identity. They do it by holding auditions looking for talented candidates and developing them to become groups or solo artists. Most companies are willing to spend their time and money to hold auditions. 

But in reality, this strategy has proven effective in shaping their brand identity and attracting the attention of many people. Therefore, they will share content such as teaser photos, practice clips, behind-the-scenes videos on social media. It will promote their brand concept to target customers indirectly.

Companies will try to build hype and curiosity of their target consumers. They will use various digital marketing channels to promote auditions gradually. One of the many social media is Twitter which is exploding with trending topics and hashtags related to the artist. The trend was created by the official fanbase account and rose to the top of world trends every time.

As a business owner or marketer, you can create your business brand identity as unique as the K-POP industry by creating hype and curiosity to target consumers. For instance, You can create product teasers to make your target consumers anticipate new products or services from your company. Moreover, you can also make your unique marketing strategy as needed to attract target consumers. Finally, the consumers will think to buy or use the product or service even though the product or service hasn’t launched yet.

 

 

Keep the long-term engagement with your potential customers.

What keeps the K-pop industry alive is their passionate fans supporting their idols. These KPOP fans have a unique fanbase name for their KPOP idol fans. They will save up for their idols. After that, they are willing to spend a lot of money to buy expensive gifts and send donations for their idols.

As a marketer, you don’t need to create a fan base like in the KPOP industry. However, you should know more about your target consumers and build relationships with them as much as possible using social media. You must be ready to upscale your brand value in marketing by building closer relationships with them by holding meetings, FGD, and celebrating your achievements with your loyal customers. Don’t forget you couldn’t have reached this milestone without their support and always listen to what they want in a product and respond to their comments, requests, and judgments.

June 2021 – by Chan Febriyan

68 Circular Road, Singapore
E hello@alivea.co
P +65 8393 6035


All Rights Reserved © Alivea Pte Ltd 2021

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Easy Steps to Start Your Personal Branding

Blog | Category: Design & Development

Easy Steps to Start Your Personal Branding

Personal branding actually is the practice of marketing people and their careers as brands. It is an ongoing process of developing and maintaining a reputation and impression of an individual, group, or organization.

Whereas some self-help practices focus on self-improvement, personal branding defines success as a form of self-packaging. Your personal brand is how you promote yourself.

It is the unique combination of skills, experience, and personality that you want your followers to see.It is the telling of your story, and the impression people gain from your online reputation.

Therefore, we try to change the negative perspective by Start Your Terrific Personal Branding in Easy Ways. Check it out!

1. Define your target audience

Before you start designing your personal brand, you also need to determine who you want to reach your audience. The sooner you define your audience, the easier it will be to build your personal brand. It can tell your abilities and strengths that are attractive to people who need graphic design services. Creating a personal brand can only be done by yourself and cannot be made by others. It because it is made up only if you know how you want to be known.

2. Grow your networking

As you develop your ideal personal brand, it is required to interact with your network regularly and effectively to grow your professional circle. Connect with peers and industry thought leaders by attending formal and informal networking events.

The more connections you make, your personal brand will be more recognized. You will also have a high chance of getting your dream job.

With so many social media options available today, it certainly helps you get lots of connections depending on how you establish your online presence on the media you choose. Most people try to create their personal brand on social media (ex: LinkedIn, Instagram, etc.) and expand their connections from different backgrounds by connecting and interacting with them.

3. Ask for help 

Having a broad connection is an advantage as it is one of the easiest and most effective ways to define your personal brand and enable others to increase your value.

Just as a business might develop customer reviews and testimonials for use in sales and marketing collateral, you should also increase your reviews in the form of recommendations. LinkedIn is a great place to ask for support because these recommendations are likely to catch the attention of future hiring managers.

In addition to recommendations, you can also ask for important information and details about interviews at your dream company. Maybe in the future, you will get your dream job in your dream company.

There are still many more tips for developing your personal branding for the better. The key to successful personal branding is confidence and consistency. Successful personal branding also helps you increase success in your business and career. Hopefully, the tips can be meaningful and informative for yourself or others.

Reference : ( What is Branding? )

Check out another article: The True Behind K-POP Marketing Strategy

June 2021 – by Chan Febriyan

68 Circular Road, Singapore
E hello@alivea.co
P +65 8393 6035


All Rights Reserved © Alivea Pte Ltd 2021

Categories
Uncategorized

Design & Psychology: When Imagination meets Logic

Blog | Category: Design & Development

Design & Psychology: When Imagination meets Logic

A lot of people still thinking of design as a purely artistic job with high imagination. The sense of beauty and inspiration is not enough to create a proficient design alone. Because of that, great designers should at least understand certain knowledge and skills to improve their design. One of the basic studies helping designers to do their job is psychology. The final result of the work can be better if a designer applies psychology in the creative process. Psychology helps to create the design for the audience’s action. Based on Tubik Studio, we’ve defined six effective psychological principles often applied in the design process.

1. Gestalt Principles

Gestalt principles state that the human brain will attempt to simplify and organize complex images or designs. That design consist of many elements. Our brains can see structure and patterns in order for us to better understand the environment that we’re living in.

There are six individual principles in Gestalt theory: similarity, continuation, closure, proximity, figure/ground, and symmetry & order (also called prägnanz). There are also some additional, newer principles sometimes associated with gestalt, such as common fate.

2. Visceral Reactions

A visceral reaction is an almost instinctive, guttural wave of emotions to an experience or stimulus. Another way to look at it is when our emotions manifest into something physical. When our emotions become something, we can feel in our skin and flesh and bones and gut.

How do designers use this knowledge? They aim at creating a positive aesthetic impression with the design. It’s not that difficult to guess what looks nice to everything. So because of that, the tendency of using high-resolution beautiful photos or colorful pictures on landing pages, websites, or any other web and mobile products is not accidental.

3. Psychology of Colors

Psychology of colors is a science studying the influence of colors on the human mind, behavior, and reactions. In a few words, the main idea of the study is that the colors have a great impact on the users’ perception. Because of that, designers should choose the colors knowingly to make sure their work presents the right message and tune.

4. Recognition Patterns

You may have noticed that websites or applications united with one theme usually have common patterns in their design. The reason is the users’ psychology. The thing is that people visiting a website or using an application are expecting to see certain things associated with a definite kind of product.

However, not only the colors and pictures matter. Some obvious and common things such as a list of blog posts on the front page of a blog or the filters on the e-commerce website are also important for successful navigation. Users become accustomed to things quickly and their absence makes them feel uncomfortable.

5. Scanning Patterns. 

According to different studies, there are several popular scanning patterns for web pages, among which “F” and “Z” patterns. F-pattern is referred to as the most common eye-scanning pattern, especially for web pages with a big amount of content. It usually occurs on text-heavy pages like blogs, news platforms, thematic editorials, etc.

Z-pattern is applied to pages that are not so heavily concentrated on the copy. This is a typical model of scanning for landing pages or websites not loaded with copy and not requiring scrolling down the page, which means that all the core data is visible in the pre-scroll area. Because of these patterns, designers can place the elements in an effective way for users’ perception and help them perform expected actions.

6. Hick’s Law

Hick’s Law (or the Hick-Hyman Law) is named after a British and an American psychologist team of William Edmund Hick and Ray Hyman. In 1952, this pair set out to examine the relationship between the number of stimuli present and an individual’s reaction time to any given stimulus. 

This law states that the more options users are exposed to, the longer it takes them to make a decision. This means that the more options you give to users, be it products to choose from or pictures to look at, the more time and energy it takes to make a decision about the next step of the interaction. The possible result here is that the users make the choices but get unpleasant feelings after using the product, or in the worst case, they may not want to take such a significant effort and just leave. Because of that, designers are recommended to keep any options including buttons, pictures, pages to a minimum. Removing unnecessary choices, make the usability of the product more effective.

Read another articles in Alivea : Easy Steps to Start Your Branding

June 2021 – by Chan Febriyan

68 Circular Road, Singapore
E hello@alivea.co
P +65 8393 6035


All Rights Reserved © Alivea Pte Ltd 2020

Categories
Uncategorized

Design & Psychology: When Imagination meets Logic

A lot of people still thinking of design as a purely artistic job with high imagination. The sense of beauty and inspiration is not enough to create a proficient design alone. Because of that, great designers should at least understand certain knowledge and skills to improve their design. One of the basic studies helping designers to do their job is psychology. The final result of the work can be better if a designer applies psychology in the creative process. Psychology helps to create the design for the audience’s action. Based on Tubik Studio, we’ve defined six effective psychological principles often applied in the design process.

1.Gestalt Principles

Gestalt principles state that the human brain will attempt to simplify and organize complex images or designs. That design consist of many elements. Our brains can see structure and patterns in order for us to better understand the environment that we’re living in.

There are six individual principles in Gestalt theory: similarity, continuation, closure, proximity, figure/ground, and symmetry & order (also called prägnanz). There are also some additional, newer principles sometimes associated with gestalt, such as common fate.

2. Visceral Reactions

A visceral reaction is an almost instinctive, guttural wave of emotions to an experience or stimulus. Another way to look at it is when our emotions manifest into something physical. When our emotions become something, we can feel in our skin and flesh and bones and gut.

How do designers use this knowledge? They aim at creating a positive aesthetic impression with the design. It’s not that difficult to guess what looks nice to everything. So because of that, the tendency of using high-resolution beautiful photos or colorful pictures on landing pages, websites, or any other web and mobile products is not accidental.

3.Psychology of Colors

Psychology of colors is a science studying the influence of colors on the human mind, behavior, and reactions. In a few words, the main idea of the study is that the colors have a great impact on the users’ perception. Because of that, designers should choose the colors knowingly to make sure their work presents the right message and tune.

4. Recognition Patterns

You may have noticed that websites or applications united with one theme usually have common patterns in their design. The reason is the users’ psychology. The thing is that people visiting a website or using an application are expecting to see certain things associated with a definite kind of product.

However, not only the colors and pictures matter. Some obvious and common things such as a list of blog posts on the front page of a blog or the filters on the e-commerce website are also important for successful navigation. Users become accustomed to things quickly and their absence makes them feel uncomfortable.

5. Scanning Patterns. 

According to different studies, there are several popular scanning patterns for web pages, among which “F” and “Z” patterns. F-pattern is referred to as the most common eye-scanning pattern, especially for web pages with a big amount of content. It usually occurs on text-heavy pages like blogs, news platforms, thematic editorials, etc.

Z-pattern is applied to pages that are not so heavily concentrated on the copy. This is a typical model of scanning for landing pages or websites not loaded with copy and not requiring scrolling down the page, which means that all the core data is visible in the pre-scroll area. Because of these patterns, designers can place the elements in an effective way for users’ perception and help them perform expected actions.

6.Hick’s Law

Hick’s Law (or the Hick-Hyman Law) is named after a British and an American psychologist team of William Edmund Hick and Ray Hyman. In 1952, this pair set out to examine the relationship between the number of stimuli present and an individual’s reaction time to any given stimulus. 

This law states that the more options users are exposed to, the longer it takes them to make a decision. This means that the more options you give to users, be it products to choose from or pictures to look at, the more time and energy it takes to make a decision about the next step of the interaction. The possible result here is that the users make the choices but get unpleasant feelings after using the product, or in the worst case, they may not want to take such a significant effort and just leave. Because of that, designers are recommended to keep any options including buttons, pictures, pages to a minimum. Removing unnecessary choices, make the usability of the product more effective.

Read another articles in Alivea : Easy Steps to Start Your Branding

Categories
Uncategorized

Easy Steps to Start Your Personal Branding

Personal branding actually is the practice of marketing people and their careers as brands. It is an ongoing process of developing and maintaining a reputation and impression of an individual, group, or organization.

Whereas some self-help practices focus on self-improvement, personal branding defines success as a form of self-packaging. Your personal brand is how you promote yourself.

It is the unique combination of skills, experience, and personality that you want your followers to see.It is the telling of your story, and the impression people gain from your online reputation.

Therefore, we try to change the negative perspective by Start Your Terrific Personal Branding in Easy Ways. Check it out!

1. Define your target audience

Before you start designing your personal brand, you also need to determine who you want to reach your audience. The sooner you define your audience, the easier it will be to build your personal brand. It can tell your abilities and strengths that are attractive to people who need graphic design services. Creating a personal brand can only be done by yourself and cannot be made by others. It because it is made up only if you know how you want to be known.

2. Grow your networking

As you develop your ideal personal brand, it is required to interact with your network regularly and effectively to grow your professional circle. Connect with peers and industry thought leaders by attending formal and informal networking events.

The more connections you make, your personal brand will be more recognized. You will also have a high chance of getting your dream job.

With so many social media options available today, it certainly helps you get lots of connections depending on how you establish your online presence on the media you choose. Most people try to create their personal brand on social media (ex: LinkedIn, Instagram, etc.) and expand their connections from different backgrounds by connecting and interacting with them.

3. Ask for help 

Having a broad connection is an advantage as it is one of the easiest and most effective ways to define your personal brand and enable others to increase your value.

Just as a business might develop customer reviews and testimonials for use in sales and marketing collateral, you should also increase your reviews in the form of recommendations. LinkedIn is a great place to ask for support because these recommendations are likely to catch the attention of future hiring managers.

In addition to recommendations, you can also ask for important information and details about interviews at your dream company. Maybe in the future, you will get your dream job in your dream company.

There are still many more tips for developing your personal branding for the better. The key to successful personal branding is confidence and consistency. Successful personal branding also helps you increase success in your business and career. Hopefully, the tips can be meaningful and informative for yourself or others.

Reference : ( What is Branding? )

Check out another article: The True Behind K-POP Marketing Strategy