Get to Know More About Creative Agency​

Blog | Category: Business

Get to Know More About Creative Agency

How many advertisements do we encounter every day? There needs to be a perspective of a brand that can attract the attention of potential customers. This is where the role of creative agencies is here to help you show the attention of potential consumers. Especially in the digital world.

In accordance with market share interests, it will be of added value in the eyes of your prospective customers. There are various reasons why you need to use a creative agency.

One of which is because they have creative resources and fresh ideas to convey your product information to potential customers. Subcontracting this creative work to the experts, can make you focus even more on the main goals of your company.

How Does a Creative Agency Work?

Meet with Clients

The most important step is to conduct meetings with clients, both online and offline. This is in order to study the client's business in more detail. As well as to understand the client's goals and what visual content is expected. So that the objectives of this project can be described for execution. With meetings, communication will be better, and avoid misunderstandings.

Doing Research

The next step is that the creative agency will conduct in-depth research both through books and the internet. Conducting surveys or interviewing professionals and other methods of research. In order to better understand the industry in which they are involved.

In fact, information related to competitors will also be included in this research component. So that the creative agency will provide the best work. As well as the best solution design that can be implemented to achieve project goals.

Sketching Ideas

Sketching Ideas is a creative process that can spur fresh ideas to emerge, even ideas that seem impossible.

Based on the results of the meetings and research that has been carried out. The concepts and various ideas that are outlined in the sketch are then returned and the ideas that most suit the business client are selected.

Creating Various Concepts

From the ideas that have been selected, it can be further divided into various concepts. The creative agency will create a variety of concepts according to big ideas where each concept is invincible. With the various social media platforms that will be used. Maintains consistency in its conceptualization and future uploads on social media. The concept that is designed is still in one big idea that was chosen before.

Submitting the Final Result

This is the final step. When the whole concept has been agreed upon. The final result has been finalized and agreed by the client, the agency creative will send the final result.

Creative agencies provide them to clients in a variety of pre-agreed formats.

That’s how a creative agency works, hopefully this article can help you get to know more about the world of creative agencies!

March 2021 – by Savannah Hendrata

68 Circular Road, Singapore
P +65 8393 6035

All Rights Reserved © Alivea Pte Ltd 2020


Singapore business development during a pandemic

Blog | Category: Business

Singapore Business Development During a Pandemic

Grants for Business in Singapore

This pandemic has indeed made us quite dumbfounded, a danger from a health perspective to the point that it has paralyzed various business sectors. Lots of employees were laid off and many businesses went bankrupt or even switched sides.

However, the effects of a pandemic are not always bad. On the other hand, we must be able to see the bright side in every problem.

Today and into the future, companies that thrive are the ones that have strong business foundations and strategies, adopt technology and innovative processes and grow their overseas presence.

The Enterprise Development Grant (EDG) administered by Enterprise Singapore helps Singapore companies grow and transform. This grant supports projects that help you upgrade your business capabilities, innovate and venture overseas.

As announced at Supplementary Budget 2020, the maximum support level will be raised to 80% from 1 April 2020 to 30 September 2021.

To qualify for the EDG, you need to:

– Be registered and operating in Singapore
– Have a minimum of 30% local shareholding
– Be in financially viable position

Applications will be assessed by Enterprise Singapore based on project scope, project outcomes and competency of service provider, etc.

Therefore, it is very helpful for business owners in Singapore to develop their business. As an agency, we also participate in this program by offering various types of services such as branding, journey mapping and packaging design.

Singapore-based companies can take advantage of EDG to transform your branding.

Building a new brand to better communicate your offering or service is important in differentiating your business from competitors. Therefore, considering how important branding is now, this is one good thing to take advantage of.

Everyday the customers are embarking on a journey with the brand. The best way to learn about the customers and their perception of the brand is to understand and empathies with their perspectives, actions, and point of view.

User journey mapping is vital, customer-centric methodology that allows you to look through your customer’s eyes. This will help you identify areas of improvement in your customer,  products and employee experience.

In the business world, packaging design is certainly an important step to increase selling value. The function of packaging is not only to attract buyers with its color and shape, but packaging is also important to prevent various kinds of product damage that may occur when the product is distributed to consumers. Packaging with an attractive design can attract a lot of buyer interest

Hopefully this program can help a lot of businesses in Singapore, especially for businesses that need rebranding, branding, design and others.

March 2021 – by Savannah Hendrata

68 Circular Road, Singapore
P +65 8393 6035

All Rights Reserved © Alivea Pte Ltd 2020


The Importance of Branding and Branding Agency in Today’s Society

Blog | Category: Branding

The Importance of Branding and Branding Agency in Today's Society

alivea blog

What is Branding? How to Build it?

Branding is an important aspect in a business. Not only important, nowadays, everything must have strong branding for small, medium and large businesses. Strong branding will also raise good brand awareness and can also expand and develop the business even more.

Branding is the activity of making a name or identity to differentiate a product or service. Therefore, it is important for entrepreneurs, business owners as well as start-up founders to consider how to build a brand.

Building a brand doesn’t happen overnight. It takes a lot of work to forge strong relationships with people and much of that work is done.

The function of branding is to embed its image and image in society and even its customers. With the presence of branding, it is hoped that will always be remembered by the customers for a long time.

Branding also creates the complete brand experience your customers expect, inspiring brand affinity and loyalty. Branding is more than just brand recognition. This helps to guide the perception of the brand and control how the brand is experienced by others. There are three goals in building brands which are forming perceptions, building trust and building images. The other functions of branding are differentiator, promotion and attractiveness, image building and market control.

A product will be different from its competitors if it has a strong brand and can be easily distinguished from other brands.

Products that have a strong brand will easily be promoted and become their attraction by displaying the brand logo.

A brand also functions to form an image by providing the public with the first introduction tool. The belief, quality and prestige of a product will be inherent in a brand from the experience of the product.

The market will be easily controlled by a strong brand. The brand will serve as a warning to its competitors to take every step they take. In addition, the public will easily be given additional information with a brand that is remembered by them.

By seeing the importance of branding in today’s society, the emergence of branding agencies is also on the rise. There are so many branding agencies that offer various services, from logo design, packaging, website display, etc. With diverse demands from the market, branding agencies are also expanding in other fields.

Branding agencies have a pool of skilled and talented marketers, including copywriters, designers, strategists, developers, and others. Some branding agencies even have specialists that work specifically in the areas of SEO, ads, social media, video marketing. This puts them in a great position to build your company’s branding for much less money than hiring branding staff.

As you can see, branding is a whole lot more than name, logo, color choices, and fonts. All of those things and more go into creating a complete brand experience. In which customers and potential customers get to participate when they interact with the brand. It’s the heart and soul of the businesses that draws the right audience, wrapped up in a visually identifiable package. Branding agencies are there to support your vision and bring your branding to life.

March 2021 – by Savannah Hendrata

68 Circular Road, Singapore
P +65 8393 6035

All Rights Reserved © Alivea Pte Ltd 2020