Cheryl W was founded by Cheryl Wee in Singapore. It stands for wellness & weight management for the young modern independent women and aims to promote positive wellness & weight management lifestyle. The value proposition of the brand is advocating positive self image with wellness and healthy weight management not at the expense of their clients’ health.
We designed their new packaging based in the idea of their harmonious product colors. Each products variant have its own unique color with the expanded palette comprising of a set of diverse and joyful shades.
“Beauty shouldn’t be about changing yourself to achieve an ideal or be more socially acceptable. Real beauty, the interesting, truly pleasing kind, is about honoring the beauty within you and without you. It’s about knowing that someone else’s definition of pretty has no hold over you.”
― Golda Poretsky